MICE

Many countries are pursuing national strategy for the promotion of MICE.

MICE is a key challenge indispensable for future regional strategy, which will contribute to an increase in the non-resident population. Accordingly, more and more countries, especially in Asia, are pursuing national strategies for the promotion of this industry.

Japanese government is having high expectations for the major impact of MICE on the overall economy.

Meanwhile, in Japan, the government’s high expectations for the major impact of MICE on the overall economy are expressed in the national policies such as the growth strategy and the Tourism Nation Promotion Basic Plan. In recent years, not a few municipalities are actively involved in the activities to attract MICE, adopting various promotion measures in order to survive the intensifying competitions for inviting MICE. Specifically, plans for the construction of MICE facilities are being drawn up while the development and improvement of unique venues are underway in various locations.

The MICE in Japan is gathering unprecedented attention from home and abroad!

The development of a plan to build an Integrated Resort (IR) is most likely to involve the construction of large-scale MICE facilities on its premises. In consequence, the MICE industry in Japan is gathering unprecedented attention from home and abroad.