Insights: Edouard Tripkovic Katayama
Latest articles written by Edouard Tripkovic Katayama from JTB Tourism Research & Consulting Co..
How to increase outbound travels from a country you can find everything?
After Plaza Accord with strengthen of Japanese Yen and Japan’s Bubble Economy effects, second part of ’80s experienced a big increase of Japanese tourists travelling abroad.
Edouard Tripkovic KatayamaAdvisory Consultant
Cannes, much more than just a film festival
Cote d’Azur is worldwide famous travel destination attracting several millions tourists every year. It is situated on southern part of France, facing Mediterranean Sea and including cities as Monaco, Nice and Cannes. Cannes is well known as host town of International Film Festival but it is not known city residents are actively engaged in city development including tourism, or project targeting to become No. 1 ‘Outdoor Sport City’.
Edouard Tripkovic KatayamaAdvisory Consultant
Language-bed exchange?
Sharing economy is an economic model in which individuals are able to borrow or rent assets owned by someone else, not fully utilized all the time. Using online platform such as SNS, the sharing economy is growing rapidly and changing the way we buy and use products and services in several industries. Tourism is not an exception and Air B&B and Uber are changing already established hierarchies. While traveling, we all experienced how language is important to communicate and it is not without reason the existence of proverb ‘As many languages you know, as many times you are a human being’. Since last March, a new service is born offering exchange between language and accommodation. (EDO)
Edouard Tripkovic KatayamaAdvisory Consultant
From Industry Revolution to Travel Innovation
Detroit is becoming one of leading Street Art destinations with important increase of tourists from all continents during festivals where people can see artists creating their arts. The city is an example where both, infrastructure development and innovative tourism approach made perfect marriage putting accent on the city as affirmed tourism destination. Japanese regions and cities might take Detroit’s development as a model and use segments which will fit the best to projected expectations. （Edo）
Edouard Tripkovic KatayamaAdvisory Consultant
Make a good choice
Croatia has a long history reaching Roman period culture and tradition, also known as one of the European countries with the most beautiful nature. Becoming independent from Yugoslavia in ’91, it is a young country. After the end of civil war in ’95, economic situation was almost inexistent and visitors were not coming. Beneficing of natural environment, tourism become major factor for country’s recovery. More than continuity from the past, we can say Croatia took a new start.Columnist worked from 2007 to 2015 as Director of Croatian National Tourist Board in Japan and was covering several East Asia countries. During that time, he presented Croatia as a new destination and Japanese tourists’ recorded big increase from 64,000 in 2006 to 160,000 in 2015. There is an expectation that the tourism will take an important role in Japanese regional development. Most of Japanese regions just start to make tourism promotion and in some points, it reminds Croatia. Through columnist’s experience, we want to consider more about ‘Make a good choice’ in Japan.
Edouard Tripkovic KatayamaAdvisory Consultant